There are strategies and tactics that travel companies can deploy in order to boost bookings for their travel packages. Find out these 8 tips.
Travel companies also have one objective like other businesses which is to sell products and generate revenue. For travel businesses or tour agencies, reaching this goal is a totally different issue. Travel companies can use different methods to increase bookings for their travel packages.
Explore and try out these 8 most effective methods introduced here to watch your reservation rates increase.
Register With Travel Aggregator Websites
One method to increase your bookings is to register with travel aggregator websites. Millions of customers all over the world are categorized as target audiences and served by these websites – accommodations, air tickets, tours and experiences aggregators. You can reach further with a wider customer base by registering with these websites. TripAdvisor is a great example, with a customer base consisting of 36 million members. Expedia, Viator and GetYourGuide are also some examples of tour-related websites.
Go Social
Social media platforms are used as marketing tools because it is quick and convenient which makes it very effective. It allows you to engage with your customers from across the world, travelers and to get your message out about your business. It is also cost-effective as it allows targeted approach. Travel businesses are moving towards image-driven social media platforms that support influencer marketing such as Instagram, Facebook, and Townske.
Highlight Package Benefits And Unique Experiences
Businesses that have specific services and experiences add value to your travel packages that set you apart from your competitor. It is important to highlight them as it allows your customers to compare and contrast the benefits. If your packages are able to provide a unique experience to the customers, these customers will be yours.
Offer Mobile Booking
Mobile phone usage has been increasing and it is important to use this method to approach your customers to offer more convenience, immersive travel content and faster access. If you’re a travel business and you’re not mobile friendly, you’ll be missing out on this valuable pie. 40% of online travel sales are expected to come from mobile bookings using mobile apps and browsers through the different technology devices.
Localize
A travel business needs to take in consideration of local preferences and sensitivities for the different cultures and languages the world have as globalization takes over. Localization is necessary if travel businesses cater to customers in foreign markets or attracting inbound tourists. Marketing translation services, Websites and Mobile Apps will be a helping hand if a travel business wants to use a multilingual approach to connect with larger customer pools.
Digital Marketing
There are online advertising tools that allow you to get the message out about your travel packages such as Google AdWords, Bings Ads, Facebook Advertising or Instagram Advertising. Using these tools enable you to reach your target customers more precisely based on metrics such as hobbies, interests and demographics. It is critical to also optimize your ads using the right keywords, creatives, or ad copies.
Build Partnerships
Establishing strong relationships with your B2B partners can play an important role in boosting the booking rates for your offerings. Tap into new opportunities and improve the quality and delivery of your own services.
Establish Relationships With Customers
Word-of-mouth and referrals are the most credible marketing methods. Travel businesses can reward customers with offers and discounts to form loyalty and spread the word about your services. It is ideal to use existing customers to market your offerings by establishing strong relationships.
Will these strategies work for your travel business? You will never know until you try them out! 8 guaranteed strategies that have worked for travel companies across the globe. Remember these are tried-and-tested strategies. If you can adapt and make adjustments according to your travel business capabilities, resource and goals, they’ll most likely work for you!